I'm Chad

I have worked in the design and marketing industry for nearly a decade. I’m currently the Director of Digital Strategy at Threds Inc, helping them to expand their e-commerce and fulfillment capabilities. I also serve as the de-facto web designer and work with our developers to create e-commerce experiences that align with clients brand vision which are a natural extension of their digital ecospheres.

As a web designer, I am passionate about all phases of development from discovery to delivery. I enjoy working with our team to create experiences that are centered around how users interact and experience the products which we produce.

Threds, Inc
2017 - Present

Director of Digital Strategy

Worked on an array of client projects and responsible for the design of more than 25 e-commerce applications in Threds’ fulfillment portfolio.

  • Website design
  • Google Ads campaigns and design
  • Email campaign design
  • Banner advertising design
  • Maintained 25+ E-commerce sites for clients

Achievements

  • Implemented accessibility features for WCAG compliance.
  • Led projects to comply with GDPR and CPAA regulations.
  • Researched, led, strategized and launched a new e-commerce platform.
  • Worked with IT managers to develop and teach a cyber-security training course for customer service representatives and website managers.
  • Worked with developers to create and implement features for our e-commerce websites.
  • Led projects to enhance the SEO/SERP rankings of our websites which resulted in as much as 4x more traffic than previously recorded, and boosted revenue to record breaking levels.
Threds, Inc
2014 - 2017

UX/UI Designer & Web Designer

Responsible for the design of a dozen e-commerce websites

  • Designed web applications for e-commerce clients
  • Designed email content
  • Worked with third-party marketing firms to implement new technologies.
  • Worked with in-house marketing teams on new digital campaigns and advertising
Threds, Inc
2013 - 2014

Visual & Graphic Designer

Worked on an array of design projects for various clients.

  • Designed for several large brands such as: Mercury Marine, The University of Tennessee, Mellow Mushroom, Down Syndrome Awareness Group, Sea Ray Boats, Moomba & Supra Boats, Malibu Boats Company, Brunswick Corporation, Jewelry Television, The United States Air Force, Pilot Corporation and more.
  • Designed apparel and uniforms for fulfillment programs
  • Designed in-house brand related and marketing materials
  • Video Editing for websites and social media
Gamut Legal Services
2018-Present

Freelance Contractor (Remote)

Responsible for the design of the brands website application.

  • Designing the user interface and page layouts.
  • Worked with copywriters to develop website content
  • Worked with lead attorneys to develop a content marketing strategy
  • Creating wireframes and user-flows
  • Art direction on branding and website aesthetics

 

Pienkowski MD
2019-Present

Freelance Contractor (Remote)

Responsible for the design of the brands website application.

  • Designing the user interface and page layouts.
  • Worked with copywriters to develop website content
  • Created a new design system and refreshed branding
  • Creating wireframes and user-flows
  • Art direction on branding and website aesthetics

Education

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National Research Tomsk State University
2019-2020

Russian A1 Certification

Learned basic, conversational Russian in a Russian-only speaking course, taught by professors at Tomsk State University.

CalArtsLogostack_260x260
California Institute of the Arts
2019-2020

Specialization UX/UI Design

Learned UX/UI design concepts and processes including ideation, wireframing, mood board creation, prototyping, theory, and more.

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Pellissippi State Technical Community College
2008-2013

Graphic Design and Media Technology

Learned graphic design concepts and processes for both print and web design. Created campaigns and a senior portfolio. Learned several software applications including but not limited to the Adobe Creative Suite.