Overview

The Target Group for the Veritas app are everyday people who are news-minded or, just want to know the ‘real deal’ on whatever information they are taking in. Call them paranoid or informed. Anti-Vaccine Moms to Musicians. Veritas wishes to serve those who simply are aware of the state of mis-information. However, Veritas is aimed at journalists and reporters, politicians and editors and others who wish not to propagate propaganda.

Goals

  • 1. Political – Promote Truth, and Accountability
  • 2. Social – Inform Voters, Policymakers, and the General Public
  • 3. Financial – Make Money
  • 4. Functional – Provide a useful go-to source for verification.

Fact Checking Application for Citizens and Journalists

UX/UI Study Case

About Veritas

Veritas is a mobile app that seeks to separate fact from fiction. We have more options than we’ve ever had as a society when it comes to satisfying our news fix. If you’ve read something which you suspect to be fake or maybe the watercooler talk at work is getting a little out of hand,
you can verify it with Veritas.

By typing in your link, uploading your document or asking a direct question, you can verify any information via our servers using state of the art AI and our libraries of aggregated data. By scanning the information in your video, image, or article and comparing it to available resources, Veritas will determine the nature of the information it contains.

The Challenge

The app needed to have a realistic way of working. The challenge of creating an app with this is that the verification itself would need to come from a respected and trusted source. To combat the difficulty of this it was decided that facts should be checked against multiple public sources to retain accuracy. The app also needed to include the following functions:

1. Article Scan. Drop in the article URL that you think might be a little bit suspect. We will scan the article for biased language, factual evidence, valid sources, hate speech, statistical records,
parody newsites and more.

2. Ask a Question! Feel free to ask Veritas anything. Our powerful AI tool will aggregate all
known information on a subject or topic to deliver the most factual answer available. We will even recommend further reading.

3. Video Verification. Feel like you’ve seen that video somewhere before? Veritas will scan the video and compare the content of other videos on the web. Maybe the news you saw was breaking…when that same footage was used in a story from 1999. Is it a deepfake? Veritas AI works with industry titans to de-bunk video that has been chopped and edited to serve as propoganda.

4. Image Verification. Reflection looking a little off? Is it the lighting? Maybe the image seems…too good to be true? Our image scanning AI checks multiple points and pixels on your image to detect whether
it may or may not have been photoshopped.

Design Toolkit

Concept

Despite the complicated back-end of this program, the front-end had to be simple. So simple that it would be easy to receive the information you wanted in real time. Since the target audience would most likely begin with journalists and grow from there the application needed to be simple enough for everyone to use as well. The app would need an interface that was both intuitive and familiar, utilizing common design constructs to navigate the UI effectively.

Desk Research

My desk research consisted of looking at apps available, if any— or websites that curated the same types of material. In my case, I found three apps/websites that I was able to research.

  1. Test News – Designed to spot fake news you have received on your phone or social sites.
  2. Logically – Article sharing platform that verifies the claims in an article and also delivers a pre-verified news feed.
  3. FactStream – See a daily stream of news facts as they are checked and published.

Content Map

Wireframes

User Interface

The app needed to feel like a tool. Veritas needed to be simple to use, and easy to pick up again and again. As such, the settings icon was to be the only secondary function that would appear on the main UI. To encourage the ease-of-use through the voice function, it was given a prominent position with other search options laid out below.

Splash Screen & Search

While the interface needed to feel like a useful tool, it was important to note the best tools, are often the most simple. For queries to come quickly, the simplicity was of the most importance.

Login & Account Area

User Persona

Students were tasked with creating a Persona for the ideal user. We used these personas to determine behavior patterns, motivations, expectations, and needs of potential users.

Karen (29) Freelance Journalist

  • Lives in Denver
  • Studio Apartment
  • Loves animals, hiking, music
  • Vegan
  • Politically active
Looking for
Ease-of-use
Cost
Features
Accuracy

Ashley (29) Newsroom Editor

  • Lives in Los Angeles
  • 3 Bedroom Home
  • Loves art, data, the outdoors
  • Married
  • Degree in Communications
Looking for
Ease-of-use
Cost
Features
Accuracy

Remy (32) Newsroom Journalist

  • Lives in Atlanta
  • 3 Bedroom Home
  • Loves reading, documentaries, the outdoors
  • Military Veteran
  • Degree in Communications
Looking for
Ease-of-use
Cost
Features
Accuracy

Prototype

The final step in this project was to make an interactive prototype that would allow testers to explore the UI and provide feedback on the experience.